Application of simulation modeling in ensuring economic security in feed additives production

Abstract

The paper defines the importance of forecasting the demand for the development of Russian feed additives of one type. The livestock industry is of strategic importance to Russia, as it provides food security and contributes to economic growth. There are foreign and domestic products on the market of feed additives. At the same time, for specific types of products, the availability of foreign analogs is more prevalent. Due to the economic and political situation in the world, such a ratio does not align with the strategic interests of Russia and provides an opportunity for the active development of feed additives production. The application of simulation modeling is essential for the strategic planning of new product launches on the domestic and global markets. This process entails the assessment of potential risks and the development of scenario-based strategies to address changing market dynamics, ensuring the effective realization of products.This research has created a comprehensive simulation model that forecasts the evolution in demand for feed additives, taking into account various variables such as the number of manufacturers, the time frame, advertising expenditure, recommendations, and communication between potential buyers and consumers.