تحقیقات بازار یابی نوین (May 2014)
Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry)
Abstract
acceleration of changes, competitive environment and uncertainty in today world make knowledge as the most strategic resource for maintain and reinforcement of competitive advantage and Knowledge management is important to achieve competitive advantage, as well as organizational culture in implementing and protecting knowledge management. This thesis in the first phase seeks to explore indicators that formed culture in Iranian organizations. and with use of this factors design Knowledge Applying & Creating Organizational Culture model and testing it in Iran Automobile Industry. For categorizing indicators has used statistical samples of 96 specialists that have had studies and researches in relating to organizational culture and knowledge management in Iran and for testing model has used stratified sampling and selected 120 samples of different classes of employees and managers of Automobile Industry. For analysis of data organizational culture indicators and summarize a set of variables used confirmative factor analysis basis on principal component, for testing research hypothesizes use regression method and for testing model by relationships of variables and structural equations and LISREL software has used. The results indicate communication quality, individual creativity, integration, organizational identity, power distance and responsibility are factors that clarifying organizational culture in Iran and knowledge creating and applying organizational culture influence knowledge management.
