REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS")

Abstract

In this article the process of rebranding is considered with the example of a regional company working in the car service system. The article describes the nature of a new model of the company’s brand. Assessment of the new brand's parameters is given along with the brand used before.

Keywords

• brand
• brand model
• brand parameters
• rebranding
• car service
• services network