MULTIVARIATE STATISTICAL ANALYSIS OF CONSUMERS’ PREFERENCE AT THE RUSSIAN MARKET OF CULTURED MILK PRODUCT

Abstract

Methodological and methodical basis of the developed methods of the multivariate statistical analysis of consumers’ preferences at the Russian market of cultured milk products is considered. The author carried out segmentation of consumers of the cultured milk production based on methods of multidimensional classification and allowing optimizing structure of production of milk production by domestic producers.

Keywords

• многомерный статистический анализ
• потребительские предпочтения
• сегментация потребителей
• методы многомерной классификации
• multivariate statistical analysis
• consumers’ preferences
• consumer segmentation
• methods of multidimensional classification