Jurnal Akuntansi Multiparadigma (Apr 2018)

GOING CONCERN DALAM METAFORA ONDEL-ONDEL

  • Chalarce Totanan,
  • Natalia Paranoan

DOI
https://doi.org/10.18202/jamal.2018.04.9006
Journal volume & issue
Vol. 9, no. 1
pp. 87 – 105

Abstract

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Abstract: Going Concern in Ondel-Ondel Metaphor. This article seeks to reveal that the concept of going concern applies not only to companies but also to cultures (in this case ondel-ondel in Betawi culture). The method used is semiotic analysis of ondel-ondel as a symbol of sustainability in Betawi society. The results show that ondel-ondel is a symbol of "street artists." This is the logical consequence of new social, technological, and cultural changes in modern culture. Nevertheless, the symbols are still socialized in order to keep going concern in the long run.

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