Konsep diri independen dengan intensi membeli sepeda fixie

Abstract

In this time fixie bike become a product which still trend especially among young people. How someone look into a product and rise intention to buy is related to independent self concept. This research aimed to know correlation of independent self concept and intention to buy fixie bike. This research represents non-experiment research with quantitative approach of correlation. Sample in this reseach were 100 students at University of Muhammadiyah Malang.Sampling used incidental technique. Instruments to collect the data were scale of independent self concept and scale of intention to buy fixie bike . Method of data analyses using techniques of product moment from Karl Pearson. The result indicated there is negative correlation, which is significant between independent self concept with intention to buy fixie bike (r=-0,536; p=0,000). It means that independent self concept which owned is positive, hence intention to buy bicycle of fixie is low and vice versa.

Keywords

• independent self concept
• intention to buy
• fixie bike