Psychological Drivers of Hotel Guests’ Energy-Saving Behaviours—Empirical Research Based on the Extended Theory of Planned Behaviour

Abstract

The hospitality industry is an important energy consumer and carbon emitter. Behaviour-driven energy conservation is a strategy with great promise to strengthen the energy efficiency of hotel buildings. The aim of this study is to explore the driving psychological factors of hotel guests’ energy-saving intentions and behaviours. This paper constructs two extensions of the theory of planned behaviour (TPB) with personal norms, past behaviours, and self-determined motivation to explain the guests’ energy-saving behaviour in hotel buildings. This research compares the explanatory power of the original TPB and two extensions with structural equation modelling. The analysis is based on 530 valid, self-reported data from 827 surveyed hotel guests in Shanghai. The analysis suggests that the extended model gains greater explanatory power in predicting the behaviour patterns by employing the above three additional factors. In addition, self-determined motivation presents a more significant impact than other more developed TPB predictors, such as intention and perceived behaviour control. Aside from that, past behaviour replaces attitude as the most critical predictor of hotel energy-saving intention in the extended models. In addition to the existing interventions in office and residential buildings, the research highlights the role of self-determination in hotel energy conservation and further emphasises the long-term benefit of encouraging pro-environmental behaviours in hotel guests. The findings expand the existing research on pro-environmental behaviours and will contribute to energy-saving behaviour intervention in hotel buildings and policy formulations for sustainable hotel operation and maintenance.

Keywords

• hotel energy conservation
• TPB
• personal norms
• past behaviour
• self-determination
• guest behaviour