Intelligent Systems with Applications (Sep 2023)

The effect of intelligent tour guide system based on attraction positioning and recommendation to improve the experience of tourists visiting scenic spots

  • Haiyan Niu

Journal volume & issue
Vol. 19
p. 200263

Abstract

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With the advancement of technology and economic development, human living standards have been substantially improved. The demand for tourism has also increased. Smart tourism uses information technology to integrate tourism resources. Tourists are provided with the right travel solutions for their needs. To further enhance the tourist experience, a smart tour guide system based on attraction positioning and recommendation is proposed. The RankSVM+time algorithm and K-means clustering algorithm are used to achieve attraction recommendation. The tourist flow path planning method of scenic spots is combined with D*algorithm to realize dynamic programming of tourist routes. A smart tour guide system based on tourist demand analysis is established to achieve data interaction and attraction positioning. The tour guide system is built based on analyzing the needs of tourists, realizing the functions of data interaction and attraction location. Tour guide services are provided in the form of voice or image. The experimental data shows that the F-value of RankSVM+time algorithm reaches 0.75. The recommendation accuracy is higher than that of RankSVM+Markov algorithm. The shortest running time is 81 s, which is faster than other methods. The intelligent tour guide system also dynamically adjusts the route visit scheme when dynamic changes occur in the attractions. The results show that the intelligent tour guide system based on attraction location and recommendation is highly accurate, fast and adaptable, which can enhance the tourist experience of visitors.

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