The mobile economy: effect of the mobile computing devices on entrepreneurship in Latvia

Abstract

The article aims to establish the impact of the use of mobile devices on business success in Latvia. The authors consider income of the enterprise for the last year, volume of sold products/services, volume of exported products/services, profitability of the enterprise for the last year, as well as a change in the market share of the enterprise for the last year as variables for business success. Despite the fact that the market share of mobile devices in Latvia comprises only 38.43%, the authors determined a weak linear relationship between variables for business success and the majority of different mobile technologies used on mobile devices. The authors study such mobile technologies as mobile access to e-mail, mobile version of the website, messenger groups for solving business tasks, SMS marketing, mobile access to company resources, advertising, management of production processes, payments of company bills from a mobile phone, equipment of a company transport system with location data transmission systems, and a company’s mobile application. The authors come to the conclusion that entrepreneurs underestimate both the use of a mobile version of the website and augmented reality technologies.