ANALYSIS AND STRATEGY FOR DEVELOPING BEIJING CULTURAL TOURISM

Abstract

We analyzed the Beijing’s cultural tourism and presented the results as a SWOT analysis. We made some strategic suggestions for Beijing cultural tourism. Embracing a variety of cultural heritages and authentic traditions, Beijing has a big potential to deeply develop its cultural tourism market on the base of the increasing total tourist arrivals year by year. From the SWOT analysis of developing Beijing cultural tourism, we can perceive that Beijing has strengths in resources of cultural, traditions, talents and capital with great policy and market opportunities

Keywords

• strategy
• beijing
• cultural tourism