COGNITIVE HARMONY AS FORMATION MECHANISM FOR TOLERANCE/INTOLERANCE ON PUBLIC PAGES OF VK.COM AND FACEBOOK DEDICATED TO THE MIXED MARTIAL ARTS

Abstract

The article discusses communicative tolerance/intolerance on the social media pages that are dedicated to mixed martial arts. Authors have found out that the communicative environment of social media is the result of reactions of users (interpreters) who correlate their position with the material or comment of what they see on social media pages. There is an interaction of metalanguage representations of interpreted messages and existing metalanguage representations of experience that’s happening at the cognitive level when users of social media interpret messages on social media pages. The mechanism of the formation of communicative tolerance/intolerance appears as a cognitive harmony. It manifests itself as a state of equilibrium between the interactions of metalanguage representations that are unfolding in an ordered trichotomy that is predetermined by divination (expectation).

Keywords

• tolerance
• intolerance
• social media
• communication
• sports
• mixed martial arts
• толерантность
• интолерантность
• социальные сети
• коммуникация
• спорт
• смешанные единоборства