Organisational strategy in industry

Abstract

Organizational strategy is a comprehensive topic debated in the literature and is widely recognized the critical role that the survival of their enterprises regardless of the type. Information on the strategic behaviour of enterprises in industry is limited. A study was conducted in order to explore the types of strategy adopted by managers of small enterprises in the industry. The analysis is based on the typology of strategies undertaken by Miles and Snow. Three dimensions are covered: product, customers and competition. The obtained data was analysed using quantitative techniques to find out whether the independent variables chosen are predictors of how managers fulfil the role of strategist.