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Complexity
(Jan 2019)
Complexity of Understanding Consumer Behavior from the Marketing Perspective
Jorge Arenas-Gaitán,
Borja Sanz-Altamira,
Patricio E. Ramírez-Correa
Affiliations
Jorge Arenas-Gaitán
Departamento de Administración de Empresas y Marketing, Universidad de Sevilla, 41018, Spain
Borja Sanz-Altamira
Departamento de Administración de Empresas y Marketing, Universidad de Sevilla, 41018, Spain
Patricio E. Ramírez-Correa
School of Engineering, Universidad Católica del Norte, Larrondo 1281, Postal Code 1781421, Coquimbo, Chile
DOI
https://doi.org/10.1155/2019/2837938
Journal volume & issue
Vol. 2019
Abstract
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No abstracts available.
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