Application of motion graphic design in FMCG food packaging and brand visual identity system

Abstract

This paper discusses the application strategy and development trend of motion graphic design in FMCG food packaging and brand visual identity system in the digital context. By analyzing the classic cases of global and regional FMCG brand marketing, this paper discusses the application strategy of motion graphic design in FMCG packaging and brand identity system in the digital context. The results show that motion graphic design with its artistic expression, inclusiveness of multiple technologies and styles, efficient and accurate information transmission efficiency, and flexible production mode, can enhance the identification and ductility of FMCG food packaging design, and is also a necessary condition for maintaining the strong competitiveness of FMCG food brands.

Keywords

• motion graphic design
• package design
• brand visual identity system
• recognizability
• ductility