Emotions in political discourse. Kirchnerism's"Phatogram"

Abstract

This article relies on a broader research on the kirchnerista discourse operations. Nowadays, Argentinean political language is full of terms that designate emotions and full of thrill seeking resources. This indicates the intensity of the emotional dimension of political discourse. Therefore, it seems important to analyze what are the emotions that kirchnerista discourse really develops. Concretely, the objective of this paper is to present an analysis about discursive procedures developed by the presidential speaker in order to produce certain emotion in the audience. Although the main thesis of the research is that there are determinable emotional cycles in the history of kirchnerista presidential discourse, in this article the analysis is limited to a corpus of commemoration messages pronounced between 2003 and 2007. This election demonstrates the importance to be given to genre between restrictions affecting the formation of the sense. This analysis was made according to the theoretical and methodological foundations of the social discourses theory. However, the descriptive phase calls for the contributions of rhetoric and philosophy, disciplines that long ago think about the emotions.

Keywords

• emociones
• teoría de los discursos sociales
• discurso político
• kirchnerismo