Factors affecting consumers’ decision to purchase functional foods to support the treatment of osteoarthritis - The case in Dong Thap province

Abstract

The objective of the study is to identify and measure the influence of factors on the decision to purchase functional foods to support the treatment of osteoarthritis of consumers in Dong Thap province by surveying 195 consumers. The methods used in the study include: Cronbach's Alpha test, exploratory factor analysis, and regression analysis. The results of the study show that there are 6 factors directly affecting the decision to purchase functional foods to support the treatment of osteoarthritis. Factors include media-advertising; subjective norms; perceived quality; acceptable attitude of functional foods supporting the treatment of osteoarthritis; health awareness; and the safety of taking supplements to support the osteoarthritis treatment. The results of the study have contributed academically to the creation of a measurement scale that affects the decision to purchase functional foods. At the same time, the research has proposed some administrative implications to increase the decision to purchase functional food to support the treatment of osteoarthritis of consumers.

Keywords

• quyết đinh mua
• thoái hóa khớp
• thực phẩm chức năng