Srusti Management Review (Jun 2015)
Supply Chain of Vegetables A Case Study of Barabati Market of Jajpur District
Abstract
India is the world’s largest producer of many fruits and vegetables. Whereas Odisha ranked fourth in terms of production of vegetables . Barbati is a market in Odisha, which plays an important role for the vegetable growers and also for the consumers that the farmers could be benefited and the consumers could fetch fresh vegetables in proper price. This case study briefs on the supply chain of vegetables of Barabati market, for which data were collected from primary source with sample size of 32.The case enlightens the production status and trend of major four vegetables such as Cauliflower, Brinjal, Cabbage & Ladies finger. These vegetables are supplied from Barabati market to various other markets such as Bhubaneswar,Keonjhar,Sambalpur and Rourkela. The modes of transportation used are mostly the small and medium carriers such as pickup vans and Tata ace in order to meet the need of markets. This mode of transportation depends on the distance, frequency of order and demand of the particular vegetable. The market is situated near the national highway which helps for better supply chain of the vegetables to the other targeted markets. As Barabati market influences the other markets in Odisha, Govt. should give special attention by regulating it properly and providing various infrastructures for storage, handling & transportation.
