RURAL TOURISM BASE OF TURIST DEVELOPMENT IN THE BRČKO DISTRIKT

Abstract

In the territory of Former SFRYU priority in development have different variety of mass tourism (tourism on Adriatic seaside and tourism on mountain or ski-tourism) all other were developed like blind force without clear market policy. In other words, practically were implemented policy of non-different marketing. This could mean that other potential tourist destination that have condition for tourist development that possibility didnt practiced. It were not met needs of costumers and potential tourist supply. This resulted that large number of respectable natural and social resources have been unrightfully ignores, which resulted on the other side aware or unaware negate of advantage which could have if tourist destination invest in tourism. Brčko small town in Bosnia and Hercegovina has shared the destiny of the other tourist potential destinations in our country. The aim of the work is to point out the potential strategic directions for the future development of the tourism in Brčko distrikt in aspect of multifunctionality with put the point on rural areas. In this way it would be evident how to make use of great potential for further development of the tourism in a practical sense.

Keywords

• tourism, development, destination, multifunctionality, marketing