A situational analysis of health tourism for appropriation of indigenous herbal sexual stimulants and fertility enhancers in Zimbabwe: A situational analysis paper

Abstract

In Zimbabwe, health tourism for the sake of gaining access to herbal substances for sexual and fertility enhancement remains both undocumented and shrouded in myths. The significance of indigenous herbal medicine practice in stimulating medical tourism growth has remained understudied, undervalued and unappreciated. Seemingly, research has paid very little attention to this branch of health tourism based on traditional medical practice. The pharmacological properties of the various indigenous herbal medicine prescribed, dispensed and consumed under health tourism remains scientifically unassessed and not much is known about the nature of the tourist traffic whose main purpose of travel is the consumption of these indigenous herbal substances for sexual stimulation and/or fertility enhancement. As a result the commercial potential of indigenous sexual stimulants and fertility enhancement herbs remains uncharted both for health tourism and the health sector in general in Zimbabwe. This situational analysis paper sought to clarify the knowledge on the medical tourism market place concerning indigenous herbal medicine for sexual stimulants and/or fertility enhancers. The paper also maps out what has been achieved within the herbal medical tourism industry. Specifically the paper explores the medical tourism entrepreneurial potential and highlights the knowledge gap concerning herbal medicine and health tourism development based on these traditional herbal medicines and highlight areas for further research.

Keywords

• health tourism
• authenticity
• appropriation
• fertility enhancers
• sexual stimulants
• value chain