Uma programação para chamar de sua: televisão, narrativa e participação popular

Abstract

Presents reflection on ways of embedding the public along television programming, understood as TV stations’s strategy for approximating with their audience. This way, the article try to understand the narratives woven into different genres as a promise of communicative space sharing audiovisual, symbolic production of identity and belonging relations. These processes would be articulated and controlled by enunciadores, with boundaries for the effective exercise of the right to communication.

Keywords

• Television
• Public
• Identity.