Tourism And Resilience Business System: Critical Factors Of Adaptability In Baños De Agua Santa – Ecuador

Abstract

Resilience is understood as dynamic learning ability, self-organization and adaptability of a system, when affected by unforeseen events. Within this context, this research focuses on business dimension of resilience and establishes a methodology based on Fuzzy AHP to determine the incidence of five analysis criteria that related to: business vision, opportunity entrepreneurship, business environment, company behavior disaster response and female entrepreneurship, according to scientific literature and expert opinion, are immersed in the adaptability of the territories and regions affected by natural disasters. The empirical application in the turistic town of Baños de Agua Santa in Ecuador, is justified to be recognized by the United Nations as "Resilient City to volcanic events". The results present an assessment of the resilience of business system in this town, while identifying how these factors contributed to its adaptability. Fuzzy AHP model considers expert judgment catastrophic events in Ecuador and Chile in the last sixteen years.

Keywords

• Gestión de desastres
• Adaptabilidad
• Resiliencia.