Not all men: the debates in social networks on masculinities and consent

Abstract

Abstract Evidence shows the role men can have to contribute to the prevention of non-consensual relationships and gender violence, mainly fostering educational and social strategies which strengthen egalitarian male models that take consent as a key aspect in their sexual and affective relationships. In this regard, social networks show the existence of discourses that reinforce these male models. However, there is a gap in the analysis of how the previously mentioned discourses on consent are linked to men’s sexual satisfaction. The present study deepened into this reality by analysing messages on Reddit and Twitter. Drawing on the Social Media Analytics (SMA) technique, conducted in the framework of the European large-scale project ALL-INTERACT from the H2020 program, the hashtags notallmen and consent were explored aimed at identifying the connections between masculinities and consent. Furthermore, three daily life stories were performed with heterosexual men. Findings shed light on the relevant positioning of men about consent as a key message to eradicate gender-based violence; in parallel, they reveal the existence of New Alternative Masculinities that have never had any relationship without consent: they only get excited by free, mutual and committed consent, while repulsing unconsented or one-sided relationships.