Participants' perceived quality in two editions of a popular race

Abstract

Purpose: The present research is based on assessing the participants’ perceived quality in two editions of a middle distance popular race, examining the different characteristics these type of events. Design/methodology/approach: The study was conducted through a perceived quality questionnaire for popular races breaking it down into the different factors identified in previous studies. The questionnaire was administered to participants in each of the editions by email. Findings: The results of this study indicated a decrease in the valuation of the perceived quality of the second edition, where the personal factor was the most valued in both editions. Women had a better opinion than men in both events and in all dimensions. Originality/value: The perceived quality analysis from the participants’ point of view will help the sports organizers and companies, public or private, engaged in the sporting events management to be more efficient and have better organization.

Keywords

• gestión deportiva, evento deportivo, calidad percibida, carrera popular