Journal of Economics and Management (Jan 2023)

ChatGPT: Cross-cultural tourism research imperative

  • Chen Sirong,
  • Zhang Ke,
  • Li Xiaonan,
  • Ye Huiyue,
  • Lin Katsy Jiaxin,
  • Law Rob

DOI
https://doi.org/10.22367/jem.2023.45.07
Journal volume & issue
Vol. 45, no. 1
pp. 137 – 146

Abstract

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Aim/purpose – Cultural differences play an influential role in driving tourism development and varying outcomes of technology acceptance. The impact of ChatGPT on tourism is yet to be explored. Therefore, this study discussed how ChatGPT may influence tourism development and management in different cultural contexts.

Keywords