The efficacy of an integrated intervention to encourage low-carbon travel behaviour

Abstract

The importance of pro-environmental behaviour has increasingly attracted academics’ attention. However, limited research has taken place to investigate the efficacy of different interventions on encouraging pro-environmental behaviour. The effects of an integrated intervention on changing people’s actual travel behaviour also remain largely unfilled. Therefore, this empirical research aims to fill this research by examining the efficacy of an integrated intervention and its durability to encourage pro-environmental behaviour. SPSS programme was used to analyse the collected data: a primary online survey dataset and a secondary longitudinal dataset. The efficacy of the intervention was assessed using Kruskal-Wallis test and Wilcoxon Signed Ranks test was used to investigate the durability of its effectiveness.