Effects of Digital Media on Religious, Ethical and Cultural Values of Female University Students of Punjab, Pakistan

Abstract

Digital media is believed to be transforming this world into a global village. In context of this digital globalisation, the current study investigates impact of digital media on Female university students in Punjab, Pakistan with respect to religious, moral and cultural values. Based on Survey of 1157 respondents, the study focused public sector universities of the province under theoretical framework of Social Learning and Uses and Gratification theories. The study finds that digital media is a useful forum for students to get religious information with positive and negative impacts as well. It also has mixed effects on moral values of female students and also contributing as a significant source paving a way for cultural imperialism.

Keywords

• Digital Media, Female University Students, Religious Values, Moral Effects, Cultural Effects