CONDITION AND DEVELOPMENT TRENDS OF WINE TOURISM IN BULGARIA (THE EXAMPLE OF FESTIVALS OF WINE AND FOLKLORE HERITAGE)

Abstract

Tourism is one of the most significant sectors, generating major economic benefits. This makes it an important part of the economy in many parts of the world. Tourism, as a means of developing the region, is closely tied to the development of the local economy. Wine tourism, in particular, turns out to be a significant tool for the development of Bulgaria. Considering the sector’s importance, the goal of this study is to analyse the condition and development trends of this particular type of tourism in the country and in the region. The survey method includes statistical, historical, comparativedescriptive, and regional analysis. In a broader aspect, this study will contribute towards expanding the research in the field of wine tourism in Bulgaria. In this article, wine tourism is viewed as part of alternative tourism on one hand, and on the other – in this specific instance – as exhibiting the specific features of the so-called “festival tourism”. The scientific material is based on a survey conducted at a festival of wine and cultural heritage.

Keywords

• wine tourism
• festival tourism
• alternative tourism
• a festival of wine and cultural heritage