SCIENTIFIC POPULAR TELEVISION ON RUSSIAN TV CHANNELS: REALITIES AND PROBLEMS

Abstract

The article is devoted to analysis of the current state of popular science television in Russia. The author reveals the existing problems related to the further sustainable development of this important direction in the activities of Russian TV channels and comes to the conclusion that the lack of qualified science journalists significantly affects the quality of the TV scientific content. In addition, lack of targeted programs for retraining and advanced training of journalists and scientists - popularizers of science. In this regard, the possibilities of optimization of scientific-popular destinations. Special attention is paid to the need for a systematic approach to solving these problems. In particular, the author considers the necessary training not only journalists, but also academic staff - scholars and scientists, able to captivate the audience and to pass on their knowledge to the audience in intelligible promotional style.

Keywords

• научно-популярное телевидение
• журналистское мастерство
• популяри-зация
• учебные и образовательные программы