STRATEGIZING OF STARTUP ACTIVITY COMPANY: INITIALIZATION AND PROJECT IMPLEMENTATION

Abstract

In the article the modern concept of strategizing of startup activity are considered. The conceptual principles of strategizing startup activity are systematized and its institutional design in modern conditions is specified on the example of Igor Sikorsky Kyiv Polytechnic Institute. The technology of strategizing startup activity consists of essential and organizational components. The technology of strategizing startup activity is proposed as a set of essential component: strategic analysis; actual resource analysis; strategy implementation plan; strategic synthesis of key development factors; formation of the desired future; generation of strategic goals and relevant development priorities; development of forecast scenarios; development of a set of programs and projects related to the "goal tree"; development of mechanisms for strategy implementation and monitoring. The technology of organizational component of strategic works is based on the use of means of organizing activities, co-organization of participants in the strategic process, as well as on the procedures for developing, launching and implementing development strategies. As a research base the results of the Jean Monnet Module «European business models: transformation, harmonization and implementation in Ukraine» are used to show the opportunities for startup activity in Ukraine. Also, data from Ukrainian statistic agency and the open international rankings were used. The general socio-economic situation for startup is partly revealed by tendencies of innovative activity of Ukrainian companies. The main indicators of small businesses development in Ukraine in 2013-2019 are analyzed. As the optimal management model, Igor Sikorsky KPI was represented like a model with a combination of innovative ecosystem and a set of endeavor projects in framework of mission and general strategy. The case project shows positive reinforcement of students’ skills of transforming innovative business ideas into a business model; proposes the first practical experience of effective team interaction in solving business simulation.