Managing the implementation of innovative strategies in Russian companies based on the concept of “roadmaps”

Abstract

One of the main conditions for ensuring a high level of competitiveness of the Russian economy in modern socio-economic and political realities is to increase the innovative activity of its largest enterprises. Their accelerated innovation development has become a priority of state policy and, as a result, an urgent task for Russian companies with state participation is to find and use the tools that can ensure the successful implementation of innovative strategies, as well as solve the problems of implementing innovative activities. The paper presents the results of a study devoted to the tool named “technology roadmaps”, which is in demand in foreign companies. This study confirms the feasibility and possibility of its use in large Russian companies with state participation, provided that the weaknesses of the tool under study are leveled. The main provisions of the developed approach to the use of technology roadmaps are presented, which implies the need to model and execute a new business process for companies. The classification of technology roadmaps is given depending on the type of innovative strategies.