Post-machismo, gender violence, and opinion dynamics in digital media

Abstract

Gender violence has gradually become a public issue and a matter of State concern under permanent discussion in the Spanish media. Its increasing visibility has stimulated social and political awareness, but has also given rise to controversies, which are especially manifested in the digital environment. In this environment, meanings are built and expressed not only by the media, but also by online audiences participating through various mechanisms. This work observes the dynamics of the readers’ views on gender violence, as expressed in a politically progressive born-digital medium like eldiario.es. A sample of 716 comments to articles on gender violence published by this online newspaper are analyzed. A quantitative analysis shows a male-dominated participation of readers who are not subscribed to the site and whose views are contrary to those of eldiario.es’ editorial charter and its commitment to equality. A qualitative analysis of the contents of those comments reveals the recurring use of the feminist-antifeminist dichotomy in the debate, as well as a questioning of the scientific nature, purpose and suitability of feminism for the eradication of gender violence. Finally, the promotion of a genuine democratic debate in digital sites as the one here analyzed is discussed in light of women’s notable underrepresentation in the debate and of the possible misuse of participation as a means to perpetrate symbolic violence against women.

Keywords

• comments
• digital ethnography
• digital newspaper
• gendertrolling
• sexist violence