Editorial: Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context

• Juan Jose Blazquez-Resino,
• Santiago Gutierrez-Broncano,
• Edyta Gołąb-Andrzejak

Affiliations

Juan Jose Blazquez-Resino

Faculty of Social Sciences, Department of Business Administration, University of Castilla-La Mancha, Ciudad Real, Spain

Santiago Gutierrez-Broncano

Faculty of Social Sciences, Department of Business Administration, University of Castilla-La Mancha, Ciudad Real, Spain

Edyta Gołąb-Andrzejak

Faculty of Management and Economics, Department of Marketing, Gdańsk University of Technology, Gdańsk, Poland