EXPERIENCE IN CULTURAL ANALYTICS: ANDALUSIAN MYTH OF HERCULES

Abstract

Visual images in the world today have acquired a special significance in the process of social experience translation. The most popular visual network Instagram has already become not just a medium, but a sociocultural phenomenon. Cultural Analytics refers to the use of mathematical, computational, data visualization methods for the study of contemporary culture. Most of the digital platforms provides metadata using the API (application programming interfaces, application development). However, the use of metadata may violate the privacy of users and conflict with personal data protection laws. But research in the field of cultural analytics is not limited to computer analysis, but is based on paradigms and theories developed over the past two centuries. The modern interpretation of the image of Hercules is presented on the material of the Andalusian network segment. For centuries, the image of Hercules was present in a series of symbols of Andalusia: having gone from the patron saint of Phoenician Ghadir to the symbol of Andalusian identity. A century ago, the flag and coat of arms of Andalusia, proposed by Andalusian nationalism ideologist BlaceInfante, became official symbols of the autonomous community from December 30, 1981, at the Assembly Hall in Ronda. The image of Hercules as a symbol of Andalusia has practically gone to the region of historical memory, now cultural institutions are turning to it, but "simple" Instagram users associate Hercules with canonical feats and cartoon.

Keywords

• instagram