ROMANIA’S POPULATION – ESSENTIAL COMPONENT OF CONSUMPTION

Abstract

Romanian consumers are the result of the demographic changes that occurred in our country after the revolution of 1989. The impact of population reduction and aging, of decrease in the birth rate and increase of mortality is reflected in consumption. The goods and services offered to the Romanian consumer must take into account the changes occurred in the population’s structure. Our country is not a singular case regarding population aging; Romania is part of the global trends. The changes occurred in the population’s structure will have negative effects both in consumption and in the workforce

Keywords

• consumer
• population
• population aging