Maori and mainstream: Towards bicultural reporting

Abstract

The NZ news industry—owners, management and education sectors—has long agreed that the news media requires more Maori journalists. The industry has long recognised an imbalance does exist, whatever its characterisation. But the solution is not as simple as it seems.

Keywords

• biculturalism
• Maori representation
• mainstream media
• Fourth Estate
• indigenous voice
• New Zealand