Augmented Reality Retail Solution for Enhanced Shopping Experiences: Design Intervention for Retail Industry

Abstract

India’s retail industry has grown and seen significant progress over the past few years. However, after the COVID-19 pandemic, there has been a move towards e-commerce convenience, which has changed how people shop, and retailers still need to adapt. The current practices of traditional retail are more retailer-centric and limited to in-store shopping, causing dissatisfaction among customers. Current issues include the absence of personalized suggestions, difficulties related to in-store buying such as product trials, overwhelming product options, limited community involvement, geographical limitations, and other issues. This study addresses retail customers’ challenges and highlights the need for a design intervention to enhance the overall retail shopping experience. This study aims to propose an innovative omnichannel retail solution that can be tailored to specific locations and users’ needs, leading to overall customer satisfaction. Modern technologies like artificial intelligence (AI) and augmented reality (AR) have a huge role in the proposed solution. The proposed AR Retail solution can potentially affect millions of people, including customers, retailers, influencers, and industry experts. As a result, this will help businesses make more revenue and serve customers by enhancing their retail shopping experiences.

Keywords

• traditional retail shopping
• AR in retail
• e-commerce shopping experience
• omnichannel retail solution
• Indian retail industry
• customer experience