THE ANALYSIS OF CREDIT POLICY EFFECTIVENESS TO REDUCE THE LEVEL OF NON-PERFORMING LOANS: A STUDY AT PT BANK SAHABAT SAMPOERNA FOR PERIOD OF 2012-2015

Abstract

Non-performing loans is a ratio that can describe the level of credit risk faced by banks. One of the efforts in directing bank credit is based on the healthy principles of the bank by providing a clear credit policy. The aim of this study is to analyze the credit policy on the level of non-performing loans. In this study, effective credit policy is measured through prudential banking principles, credit organization and management, credit approval policies, credit documentation and administration, credit monitoring, and settlement of non-performing loans. Meanwhile, the analysis of credit policies effectiveness is measured by bankable analysis, investment policy analysis, risk policy analysis, credit deployment policy analysis, and interest rate policy analysis. This study is descriptive research taken at PT Bank Sahabat Sampoerna in the period of 2012-2015. The data used are primary data and secondary data while the data analysis technique used in this study is descriptive analysis. The results indicate that the credit policy of PT Bank Sahabat Sampoerna has not been effective in prudential policies and bankable analysis but has been quite effective in other credit policies.

Keywords

• Credit
• credit policy
• credit policy effectiveness
• non-performing loans