EXARC Journal (Jun 2016)
The Archaeological Open-Air Site of the Museum of Prehistory MAMUZ and Its Cultural Touristic Development
Abstract
MAMUZ is the new name that combines the Lower Austrian museum of prehistory Niederösterreich Asparn/Zaya and the museum centre Museumszentrum Mistelbach to create a centre of experiences and knowledge covering 40,000 years of the history of the human race. Using the example of its archaeological open-air site, the museum of prehistory MAMUZ aims to show how strategic measures between the two apparently contrary—but actually closely connected—areas of archaeology and tourism can lead to effective academic and economic cooperation.