User Acceptance of Metaverse: Insights from Technology Acceptance Model (TAM) and Planned Behavior Theory (PBT)

Abstract

Many innovations have entered human life with the rapid development of technology and its widespread use. The adaptation process of people to these innovations is very important in terms of efficiency and sustainability. In this research, the factors affecting the acceptance of metaverse technology, which is one of the most important innovations encountered in the last period, were examined. In this context, metaverse technology was analyzed with structural equation modeling (SEM) within the scope of PBT and TAM. For analysis, the Smart PLS 3 software was used. According to the hypothesis results, a significant positive correlation was found between PU, PEOU, AT, and Intention. In addition, a significant positive correlation was found between SN and AT, and PBC. It has been analyzed that the factors affecting the metaverse usage intention of the individuals participating in the research are parallel to the literature. When we assume that the usage area of metaverse technology will become widespread in the future, it is very important to expand the studies in this field in detail.

Keywords

• metaverse
• blockchain
• e-commerce
• technology acceptance model (tam)
• planned behavior theory (pbt)