Научный диалог (Jun 2017)
Discursive Mechanisms for Popularization of Elements of Scientific Knowledge: Cognitive-Linguistic Aspect (on Material of English Language)
Abstract
The results of the complex analysis of the works of English-language popular scientific discourse are presented. The analysis was based on cognitive-linguistic and pragmatic-discursive approaches. Special attention is paid to highlighting the discursive mechanisms of promotion of elements of special (scientific) knowledge with further theoretical and methodological justification of the identified categories and exemplification. The novelty of the research is seen in the fact that the main hypothesis of the research is the presence of a prototypical model of a special promotion of special (scientific) knowledge that contains invariant discursive mechanisms, characterized by unified processes of conceptualization and categorization of the elements of this knowledge in the framework of communicative interaction. The author dwells on the methodology of research with the subsequent representation of each discursive mechanism. Among these mechanisms thee are thematic reduction, decrease of the density of informational content of discourse work, manifestation of linguistic creativity, use of determinologized lexical units, use of estimative elements, work with paratextual components of discursive works. The author comes to the conclusion that the designated underlying discursive mechanisms for the promotion of the elements of scientific knowledge are directly related to a violation of the principle of consistency as salience of proper scientific discourse. It is proved that such cognitive and discursive deconstruction, which is characterized by intentional functional-pragmatic dereglamintation and perlocutionary effect on the recipient, first and foremost, is the author’s strategy and the result of the author’s intentions that determine all subsequent structural component of popular scientific discourse works. It is noted that the author’s development involves further study of the multidimensional cognitive-discursive structure of popular scientific discourse, in general, and of its discursive mechanisms in particular, as a promising direction for a number of cognitive-linguistic and pragma-communicative studies.
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