ANALYSIS OF THE DISCRIMINATING - APPLICATIONS IDENTIFYING THE PREFERENCE OF ENDOWMENT WITH GOODS

Abstract

Endowment of Romanian households with durables has many features onhow to purchase products based on „ID only credit”, second-hand products purchases, preference for foreign brands or no-name brands at the expense of Romanian producers, etc.. These issues have resulted based on a market research. By applying discriminant analysis, thus we try to identify what socio-demographic characteristic of the household heads discriminates best this hierarchy, the continuous variables considered being: age, last school graduated and net monthly income earned by the household head.

Keywords

• discriminant analysis
• durable goods
• trades
• socio-demographic variables
• survey