APPLICATION OF SOCIAL NETWORK ANALYSIS FOR INFORMATION TO THIRD SECTOR PUBLISHING HOUSE

Abstract

This paper presents and discusses some of the results of practical application of Social Network Analysis for Information (SNA) to a nonprofit organization, the publishing house Cidade Nova. The article starts by presenting the empirical and methodological options and refers the social networks basic terminology, after which the research procedures are detailed. Lastly, results from the actors Information Social Network (ISN) and from the complete ISN (where alters are included) are presented, to which were used degree, closeness and betweenness centralities, the strength of weak ties of Granovetter and the lambda (λ) set measures.

Keywords

• Flow Information
• Information Social Network (ISN)
• Social Network Analysis (SNA).