Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models

Martin D. Mileros; Nicolette Lakemond; Robert Forchheimer

doi:10.22215/timreview/1276

Technology Innovation Management Review (Oct 2019)

Towards a Taxonomy of E-Commerce – Characterizing Content Creator-based Business Models

Martin D. Mileros,
Nicolette Lakemond,
Robert Forchheimer

Affiliations

Martin D. Mileros: <p align="JUSTIFY">Linköping University, Research Institutes of Sweden</p><p align="JUSTIFY">Martin D. Mileros is a third year industrial PhD student at Research Institutes of Sweden (RISE) and Linköping University in Linköping, Sweden. The research mainly concerns value of personal data within a human-centered data economy. Martin has a MSc degree in Applied Physics and Electrical Engineering, a MSc degree in Computer Science and a Bachelor degree in Business Administration.</p><p> </p>
Nicolette Lakemond: <div>Linköping University</div><div><p align="JUSTIFY">Nicolette Lakemond is Professor in Industrial Management at Linköping University, Sweden. She holds a PhD from Linköping University. Her research focuses on innovation and management challenges related to increasingly complex intelligent products and systems. This includes the organization of innovation, collaboration and knowledge integration, innovation in ecosystems, technology platforms and applications and innovation as recombination in new types of systems architectures. The research conducted is focused on unravelling future management challenges by research approaches that build on the tight connection between technology and management. She has previously performed research on innovation in complex and inter-organizational settings, including buyer-supplier collaboration and customers’ role in the knowledge supply chain of innovation, inter-firm collaboration in digitalization projects, and knowledge integration in open innovation. Her research has been published in among others Industrial Marketing Management, Industrial and Corporate Change, Technovation, R&D Management, Creativity and Innovation Management, Journal of Purchasing and Supply Management, and Research Technology Management.</p></div><p> </p>
Robert Forchheimer: <div>Linköping University</div><div> </div><div>Robert Forchheimer is Professor Emeritus at Linköping University, Sweden. He graduated with a MSc degree in Electrical Engineering from the Royal Institute of Technology, Stockholm in 1972 and received his doctoral degree from Linköping University in 1979. His research areas have included telecommunication and signal processing. Today, his interests cover various aspects of the use of digital services with respect to safety and integrity.</div>

DOI: https://doi.org/10.22215/timreview/1276
Journal volume & issue: Vol. 9, no. 10
pp. 62 – 74

Abstract

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Currently, new business models can be observed in content creator-based e-commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishing new content creator-based business models within e-commerce. The aim of this paper is therefore to characterize content creator-based business models by formulating a taxonomy of e-commerce based on a structured literature review of the concepts mentioned above. The results of our study point toward eight types of content creator-based business models. Our paper outlines theoretical and practical implications for the emerging phenomenon of content creator-based business, which we refer to as intellectual commerce. In addition, we describe 19 concepts related to Web 1.0, Web 2.0, and e-commerce.

Published in Technology Innovation Management Review

ISSN: 1927-0321 (Online)
Publisher: Carleton University
Country of publisher: Canada
LCC subjects: Technology: Technology (General); Social Sciences: Industries. Land use. Labor: Management. Industrial management
Website: http://timreview.ca

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