Nastolování politických témat a ovlivňování mediální agendy prezidentem Milošem Zemanem: Čínské investice, podpora Izraele a sankce proti Rusku

Abstract

The article assesses the ability of Czech President Miloš Zeman to establish political issues in the public discussion. The period investigated in this study covers the latter part of his first term and the early part of his second term in office. We identified the key issues of his public speeches using content analysis. The eight most important issues (Chinese investment in Czechia, support for Israel, sanctions against Russia, the fight against terrorism, budget investments, hospice care, criticism of the European Union and inclusivity) were observed in several major Czech media outlets. Using a quantitative method, we constructed agenda-setting graphs for each issue; using qualitative analyses, we described the context and the president’s success rate in issue management. President Zeman successfully established the issues of Chinese investment and support for Israel in the media agenda.

Keywords

• political issues
• public speeches
• agenda setting
• media coverage
• president miloš zeman