Reputational Capital of the Modern Russia: Formation and Realization Problems

Abstract

Design and implementation of reputational capital allows you to gain an advantage over other equal participants of the political process: to increase the effectiveness of different types of agreements, strengthen mutually beneficial cooperation with other countries to attract foreign investment, maintain the loyalty of domestic business. Reputation - one of the main factors to predict the behavior of the state in domestic and foreign policy.

Keywords

• russia
• reputation
• reputational capital of the state
• political institution
• authoritarianism
• image
• brand
• authority
• россия
• репутация
• репутационный капитал государства
• политический институт
• авторитаризм
• имидж
• бренд
• авторитет