Social Media + Society (Aug 2021)

Analysis of Ageism, Sexism, and Ableism in User Comments on YouTube Videos About Climate Activist Greta Thunberg

  • Chang Sup Park,
  • Qian Liu,
  • Barbara K. Kaye

DOI
https://doi.org/10.1177/20563051211036059
Journal volume & issue
Vol. 7

Abstract

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This study content analyzed 3,300 user comments from the 11 most-viewed YouTube videos about climate activist Greta Thunberg. The analysis reveals that about 4 in 10 comments contained some form of incivility. Moreover, 40% of the uncivil comments reflected ageism, slightly more than one third sexism, and just less than one quarter ableism. The analysis suggests that uncivil comments about Thunberg on YouTube were far from deliberative in nature, ignored her positions on climate change altogether, and focused on her youth, gender, and Asperger’s syndrome.