Factors Influencing User Satisfaction with University Library Websites in Myanmar

Abstract

This study aims to develop a comprehensive technological framework anchored in a theoretical model to assess user satisfaction with university library websites (ULWs) in Myanmar. Adopting a quantitative approach, data were obtained via convenience sampling and subsequent inferential analysis. The target population for this study investigated users of various ULWs in Myanmar who were utilizing six university libraries. Of the collected responses, 273 valid surveys were analyzed using SPSS (version 25) and AMOS. Tools such as structural equation modeling and confirmatory factor analysis played pivotal roles in data interpretation and hypothesis validation. The proposed model highlights the significance of information quality, system quality, and librarian services in influencing both perceived usefulness (PU) and perceived ease of use (PEOU), culminating in user satisfaction. Notably, information quality and librarian services primarily impact PU, while system quality is more influential on PEOU. Interestingly, while PU has a direct bearing on user satisfaction, PEOU does not. Moreover, demographic elements such as age, gender, and education level introduce considerable differences in the utilization of ULW services. Drawing from the study’s findings, recommendations are made for ULW managers in Myanmar to bolster services, aligning with user preferences. The resulting framework offers tangible benefits to Myanmar’s educational sector, including academia, government entities, librarians, and policy framers. This pioneering research delves into the realm of ULWs in Myanmar’s higher education sector. Practically, the research underscores the necessity for stakeholders, encompassing Myanmar’s library experts and governing bodies, to elevate the standard of ULWs. Theoretically, a salient takeaway is the direct linkage between heightened usefulness and increased user satisfaction.

Keywords

• user satisfaction
• university library websites
• information system success model
• technology acceptance model
• myanmar