Student use behavior in determining majors: Is it determined by self-congruity, social influence, information usefulness, through mediating information adoption, and behavioral intention

Abstract

This studied investigates factors influencing students' Use Behavior (UB) in determining majors through Self-Congruity (SC), Social Influence (SI), and Information Usefulness (IU), focusing on direct and mediating variables Behavioral Intention (BI) and Information Adoption (IA). The studied involved 400 12th-grade students from DKI Jakarta and surrounding areas, who were selected using simple random sampling and validated used SEM-PLS, confirming the researched hypothesis. This studied found that the variables SC, SI, and BI had a positive and significant influence on students' UB. Meanwhile, the variable IU had not performed as planned. However, it was possible to raised BI through IA mediation, which eventually boosts students' UB. This studied offers a fresh theoretical perspective on students’ UB and valuable insights for university administrators. IA helps students internalize new information by linking concepts, forming a complex network of knowledge, understanding meaning, and applying it in various contexts. There was also discussion of limitations and potential researched directions.

Keywords

• Use behavior
• Self-congruity
• Social influence
• Information usefulness
• Behavioral intention
• Information adoption