Analysis and Implementation of the Apriori Algorithm for Strategies to Increase Sales at Sakinah Mart

Abstract

Sakinah Mart is a retail business that focuses on determining the layout of goods based on perceptions and implementing a discount system for specific items, but without offering bundling packages. This research aims to provide recommendations using the apriori algorithm as a decision-making tool for analyzing the layout of goods and bundling packages. The apriori algorithm is a data mining technique used to discover association rules and analyze customer purchases, specifically identifying the likelihood of customers buying item X along with item Y. The algorithm consists of two main components: support and confidence. The research applies the Cross-Industry Standard Process for Data Mining (CRISP-DM) method, utilizing the apriori algorithm to analyze sales transaction data. The dataset includes 2000 sales transactions with two attributes, resulting in the identification of 2 and 3 itemsets. The findings include 16 rules with a minimum support value of 42% and a minimum confidence of 85% for the layout of goods. For bundling packages, 5 rules with a minimum support value of 40% and a minimum confidence of 90% were generated. These results offer valuable recommendations to the company, using the apriori algorithm for analyzing the layout of goods and bundling packages.

Keywords

• retail, data mining, apriori algorithm, weka