A Study on Consumer Preferences for Incorporating Sustainable Development Goal Indicators in the Design Attributes of Music Imagery Products

Abstract

We explored consumer preferences for incorporating sustainable development goal (SDG) indicators into music imagery product design. Qualitative and quantitative investigations were conducted to survey and analyze consumer preferences and values. Through questionnaire surveys and focus group discussions, consumers’ perceptions and values toward SDG indicators in music imagery products were investigated. The results showed that consumers’ demands and preferences for music imagery products aligned with the SDGs. Consumer preferences and values were important in the design of music imagery products. By comparing the influence of different product design attributes on consumer attractiveness and purchase intention, this demonstrates the practical value of incorporating SDG indicators into music imagery products. The results serve as valuable references for the design and marketing of music imagery products to promote the application and advancement of the SDGs.

Keywords

• SDG indicators
• music imagery products
• Miryoku engineering
• importance–performance analysis